ShippingToGo

Sending. Tracking. Compar.
Objective:
Product UX UI
Team Project
Overview

Enjoy the road

Shipping ToGo is an international shipping company that sends packages  and envelopes .
This is a price comparison site and fast and sol delivery service.The company's profit motive is to retain regular customers .

Goal

Retain new customers on the site

Make a clearer and more user-friendly interface accessible to a new customer and an accessible explanation of the interface.

Information Architecture

Building the roots

Based on the insights gained from the research, I defined the architecture of the website. This step helps me to validate my solution before jumping to visual wireframes.

User research

It’s not for me.
They are the important part

User research was conducted in which 5 personas were examined, from which 2 advertisements were selected that unite several personas into a selected persona.

JOE

Joe is a student in information Systems .He is  sends parcels once a year .He is smart and technological , Uses sites regularly.

PAIN POINTS

  • Hebrew translate isn’t always correct.
  • Mobile site isn’t suitable for mobile.
  • Site has a plain look.
  • Getting help is complicated.

TAMI

Tami uses shipping sites every other month,for business purposes.It’s important for her to see all the offers in one place, to get the best offer she can get.

PAIN POINTS

  • The site was full of information, but still wasn’t clear on how to use it.
  • Didn’t got more than one offer at first. It took a couple tries.
  • Didn’t get clear instructions, got lost.
  • The site need to be all in one language at a time.

User Flow Desing

What users actually do

Based on the user reserch, I categorized and sorted the actions users do when shipping price comparison . As soon as I finished that, I was working on the optimal userflow that will help user to Shipment  efficiently.

Wireframs

Assumption of the idea

Before presenting the final product to the customer, I design a wireframe interface in which I present the idea of the product, including its locations and the ability to use it, before uploading it to the site